South American Catering Partnership
This colourful startup called on me to develop their website on a tight deadline. A partnership from Birmingham, Element Hospitality provide South American cuisine, staff hire, cocktail entertainment and food delivery, as well as a promising travelling food stall. Supported by the Prince’s Trust, they are exactly the kind of small business I like to work for: creative, colourful, with a love of their craft that fuels the work.
Catering Startup Website
Having drawn up rough sketches of their own, I could see that Element already had an appetising style; the fiery orange palette and lavish photos shout food at first glance. With this brief, I went about designing a catering website that complements their Brazilian, Argentinian and Chilean flavour of cooking. Top to bottom – from navigation bar and image editing to menu design – I gave the site a South American twist whilst not detracting from the text content.
Celebrating South American Cuisine
Having just emerged from the World Cup in Rio, and looking ahead to the Olympics, it has never been a better time to celebrate South American cuisine in the hospitality industry. A start-up of Element’s ilk should fare well as they serve clients across Birmingham and the West Midlands. I wish the owners, Edward and Michael, all the best in their business as they take it to new and flavoursome levels in 2015. Should I pass by the West Midlands, I’ll make a pitstop at Element for a bite of Cachaça Flank Steak.