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One of my existing clients, West Handyman, sought to funnel his strategy and dedicate an entire website to his most popular service. My Flat Packs is just that – specifically for furniture assembly in London. My client wished for a clean and legible website to cater for a broad range of readers: offices, exhibitions and local residents of all ages and abilities. There are no fancy features here, just an informative, easy-to-read website that tells you the bread and butter of the business. In an age of parallax scrolling superpages, sometimes all you need is “what we do, where we do it and for how much”.
The design brief was prescribed by the client. We held regular Skype sessions to check in on progress, editing the pages piece by piece until he was happy. The logo icon, such as it is, hearkens to the ‘hamburger’ graphic you see in mobile menus. It is simply the stacked, orderly shape of flat pack furniture. Speaking of mobile, although the site has a fixed width on desktop screens it shrinks gracefully for the smaller layouts. Again, the client didn’t want to overcomplicate things so it’s a refreshingly minimal view.
I also provided copywriting for the client. Part of our Skype sessions involved jotting down notes about the furniture assembly service, knowing each page’s role and writing the appropriate content. All this was done in tandem to the site’s development; I had SEO in mind from square one, and built the website in semantically-rich HTML5, complemented by keyword-targeted content. As the site gets underway, I hope to see it slowly gain trust in the search engines, prospering its owner for all the good work he does in furniture assembly.
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