Norwich SEO Expert | Meticulous Search Optimisation Audit & Consultation

Backlink Research & Outreach
Technical Website Audits
Competitor Analysis
Content Strategy & Implementation
Code Cleanup
Increase Website Speed

"Out of the box" optimisation For Website Projects

I keep an exhaustive checklist of small, must-have SEO tasks.
If I’m developing the website myself, your project will begin with every base covered.

Preparation

We’ll discuss the business – big or small – and find where your customers come from. We’ll assign each page’s role and decide which queries it should rank for.

Strong Foundation

The appropriate keywords will be sprinkled into your copy, metadata and rich snippets. This will happen during the design phase so that you launch with a solid foundation.

Clean Build

The site is coded with speed, performance and indexing at the forefront. Scripts are bundled up and minified, HTML is tidy and easily read by search engines, and loading speed is lightning fast.

Ready For Indexing

I like to think we are ‘equipping’ your website for battle. It begins its lifecycle armoured with the right tools so that its first submission to Google is a strong one.

After Launch

After launch, we monitor your site’s progress as the domain becomes trusted and pages are indexed. The site is constantly tweaked according to your industry, so that over time you fill the most appropriate search queries.

Treat Your Customers Site Speed Optimisation

Your website’s loading time is increasingly important to its performance on Google, and that’s often where webmasters fall short.

Based on a variety of factors – from gzip compression and image downgrading to code minifying and caching – I can quicken your site’s speed and give it a better chance at being noticed by the bots.

Website Speed Tips

Organic & Effective Link Building

No bulk purchases here I’m afraid. I’m an advocate of meticulous, organic and genuine link building. That means creating worthwhile content that site owners will happily share and link to. It begins with copywriting, and is followed by a campaign of personalised outreach that connects you to likeminded websites.

Copywriting Treatment

Existing Website? Book A Full SEO Audit

For existing websites, I begin with a thorough audit. You will be sent a document explaining every area for improvement, from which you may pick and choose where to progress. I appreciate that SEO is an ambiguous and sometimes complicated field, so each task is broken down as clearly as possible. All the while the expert (that’s me) is an email or phone call away.

Common tasks include:

Meta titles and descriptions optimised
Alt and title tags on images
Content suggestions
Rich snippets and structured data
Tidying your hosting environment
Website architecture and redirects
Internal linking structure
SSL certificate support
Removal of inline CSS and Javascript
Website transfers and migration
Backlink vetting and disavowing
Site speed improvements
Site caching and CDN support
Image optimisation

Arrange a Meeting

SEO: A Complex Practice

An incalculable number of tasks are needed to boost your website’s search rankings. These range from edits to the source code, loading speed, keyword distribution, images and the website’s incoming backlinks across the net. All these are done in homage to the great god of Google (or Bing, if that floats your boat). Their complex algorithms decide what is and isn’t worthy of a healthy listing.

SEO is ruled by common sense and educated guesses. Contrary to some beliefs, it’s not just battering visitors with the same keyword a dozen times.

When Can I See Results?

Or…will I rank on page 1 tomorrow??

SEO is not to be gift-wrapped in a day, a week or even a month.

It is an ongoing, delicate operation, the results of which unfold over a longer period of time. I don’t offer magical, overnight solutions; such shortcuts don’t exist with search engine optimisation.

What I do offer is a service from experience, carefully tested in accordance with Google’s guidelines and best practices, and my own intuition.

SEO Consultant

Increase Visibility & Convert Customers Search Engine Optimisation