Norwich SEO Expert | Search Optimisation Service

Full Website Audits
Content Strategy
Competitor Research
Backlink Outreach
Code Cleanup
Increase Website Speed

Starting From Scratch

I keep an exhaustive checklist of small, must-have SEO tasks. If I’m developing the site myself, your project will begin with every base covered.

Preparation

We’ll discuss the business – big or small – and find where the customers come from. We’ll assign each page’s role and decide which phrases it should rank for.

Strong Foundation

The right keywords will then be sprinkled into your copy, metadata and rich snippets. This will happen during the design phase so that you launch with a solid foundation.

Ready For Indexing

I like to think we are ‘equipping’ your website for battle. It begins its life cycle armoured with the right tools so that its first submission to Google is a strong one.

After Launch

After launch, we monitor your site’s progress as the domain becomes trusted and pages are indexed. The site is constantly tweaked according to your industry, so that over time you fill the most appropriate search queries.

Site Speed Optimisation

Your website’s loading time is increasingly important to its performance on Google, and that’s often where webmasters fall short.

Based on a variety of factors – from gzip compression and image downgrading to code minifying and caching – I can quicken your site’s speed and give it a better chance at being noticed by the bots.

Website Speed Tips

Existing Website? Book A Full SEO Audit

For existing websites, I begin with a thorough audit. You will be sent a document explaining every area for improvement, from which you may pick and choose where to progress.

I appreciate that SEO is an ambiguous and sometimes complicated field, so each task is broken down as clearly as possible, while the expert (that’s me) is an email or phone call away.

Meta titles and descriptions optimised
Alt and title tags on images and outbound links
Content strategy and consultation
Rich snippets and structured data
Keyword-targeted, professional copywriting
Serverside edits; 301 redirects, 404 patches, file extensions tidied, GZIP compression and more
Support redirecting SSL certificates
Removal of inline CSS and Javascript
Website transfers and migration
Backlink vetting & disavowing
Site speed testing & improvement
Site caching & Cloudflare support
Image optimisation

SEO: A Complex Practice

An incalculable number of tasks are needed to boost your website’s search rankings. These range from edits to the source code, loading speed, keyword density, images and the website’s incoming backlinks across the net.

All these are done in homage to the great god of Google (or Bing, if that floats your boat). Their complex algorithms decide what is and isn’t worthy of a healthy listing.

SEO is therefore ruled by common sense, educated guesses and a knowledge of how these things work. Contrary to some beliefs, it’s not simply slapping visitors with the same keyword a dozen times.

I am in the process of documenting what to do, step-by-step, in a series of plain-speaking articles. These begin with my “small business guide” aimed at setting your SEO expectations.

When Can I See Results?

Or…will I rank on page 1 tomorrow??

SEO is not to be gift-wrapped in a day, a week or even a month.

It is an ongoing, delicate operation, the results of which unfold over a longer period of time. I don’t offer magical, overnight solutions; such shortcuts don’t exist with search engine optimisation.

What I do offer is a service from experience, carefully tested in accordance with Google’s guidelines and best practices, and my own intuition.

Detailed & Thorough Treatment Search Engine Optimisation