As online marketing surges, so too does the importance of attractive social media profiles. Of course, there are so many priorities in your to-do list you’d be forgiven for overlooking them. Although your profiles don’t offer the full power of a website, they are still an important gateway to your business. Be as proud of your Facebook banner as you would be your web page!
Cover Photos Cropped
The thought of designing, sizing and cropping each of your cover photos can sound tedious. Branding is all about consistency, so it’s important that you show a uniform look to the business. Not only does this require the same colours, but consistent legibility. What shows up correctly on Facebook is not the same for Twitter. YouTube banners are giant, and LinkedIn ones are snug. Each platform requires different dimensions for its banners, and it’s my job to make sure these are neat and clear.
Promoted Posts
Facebook, Twitter, Instagram and others offer sponsored or ‘boosted’ posts that show your content to a wider audience. The most important factor in this is the image thumbnail. You want customers to see it, stop scrolling and give it a weighty click. Whether or not they do this depends on how eye-catching or creative the thumbnail is.
